March 02, 2017
Performing full SEO Analysis frequently, perhaps after every six months, is the chief component to maintain the online visibility, your web presence as well as your organic search engine ranking. When done correctly, it lets you know about what’s been working on your website, what’s falling short, how can you improve to make it best from better, or how can you generate more leads.
Here’s few reasons, that will amazed you, why you need to perform SEO audit for your website. Let’s have a look:
What kind of site audit your business actually needs?
There are so many SEO Audit tool available, which allows you to examine your sites and to identify the issues and their alternative solutions. Most of them includes several common elements, such as :
General health assessments allows you to identify the potential problems SEO team must investigate. It includes several holistics analysis, such as, internal linking structures, sitemaps, anchor texts, and more. Also, it includes technical elements, like hosting, caching and down time.
Red Flag(Penalties) which allows you to know that are there any SEO practice that could hurt your search engine ranking? SEO practices changes rapidly, so it is needed to keep up with all the changes.
Competitive audits allows you to know that what are the strategies that your competitors are following which your website does not include. For example, it could benefit you, if you came to know that your competitor’s website includes a better sitemaps than yours. So that you can take proper and immediate action to implement the changes for the improvement.
Penalties or negative attacks will lead to the downtime in site’s traffic. It could help you to determine that whether your site is manually penalised or not.
In-house or Agency: Which one is best?
Once you know that you are ready to undertake the proper SEO audit, you need to decide which you must choose, In-house or an agency?
Do remember that your ability to recognise the issues is limited by your expertise of your team.
If your in-house team is overworked staffer, who juggles social media updates or inbound lead generations, it would be better to go for outsource. SEO doesn’t only means to identify the problems merely, but you need to take proper action to implement the changes. And agency team could help you in an efficient way to positioned better to help making those changes through their free audit report tool.
Site audit is actually necessary to growing business. Even if you think that your web traffic is sufficient, there’s always space for the improvement. By identifying the potential issues and their best solutions, you could position your business for long-term achievements, and helps in avoiding any of the unpleasant surprises in the future.
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